飲食店で使える「こどもの日」販促とは？
飲食店でお客の気持ちを先読みする奥義とは？
牛丼一杯の利益は9円？飲食店経営 のキモがここにある！
飲食店の店頭でお客を惹きつけるのは0.3秒！
飲食店の○分間ルール：お客が待てるのは○分間だけ？
飲食店の○分間ルール：お客が待てるのは○分間だけ？
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飲食店の○分間ルール：お客が待てるのは○分間だけ？
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クーポン券をカードサイズにすると… あなたのお店では、クーポン券を 配っているだろうか？ だとしたら、 それは…
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クーポン期限の極意とは？ 期限の長すぎるクーポンは、 お客に忘れられてしまう。 だから、 クーポン券の期限は、…
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新規客ばかり追いかけるな あなたが、売り上げを最短距離で 上げたいなら、 完全な新規客を増やすことよりも 初め…
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希少性の法則 人は自分が持てないモノを欲しがる という性質を持っている。 また、 珍しいモノや数の少ないモノを…
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名前の付け方だけで売り上げがごろっと違う 次のメニューを見て あなたは、どう思いますか？ ・ただのオムレツ ・…
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看板メニューを作りなさい あなたが、飲食店を経営するなら 絶対に欲しいのが看板メニュー。 つまり、 よそのお店…
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一品料理では注文数を稼げない あなたの店のお品書きには、 “一品料理”があるだろうか？ もしも、あるのなら、 …
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お客は本当に選びたいのか？ お客は、選択肢がたくさんある ことを普通なら好むはずだ。 しかし、 あなたは、メニ…
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飲食店のいち押しメニューはポップで誘導 メニューの表し方には数々あるが 定番のメニューブック形式が最も いいと…
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単品の飲食専門店は損しやすい お店のメニュー構成が、 ラーメンだけ、ハンバーグだけ カレーだけ、のような専門店…
